Call it the Max and Emme effect. Celebrity Coty fragrance powerhouse Jennifer Lopez’s latest release, My Glow, is said to be inspired by her 17-month-old twins, according to reports.

Ms. Lopez worked on the floral scent with Harry Fremont of Firmenich. It is set for release in U.S. department and specialty stores this October, followed by a roll out in the United Kingdom and Asia. My Glow will also be sold on HSN.